Founded in 2022

The concept itself fulfilled a longtime ambition of Upside Pizza’s Noam Grossman: soft serve renditions of childhood favorites made with the best possible ingredients.

The product

Softside is built on the belief that exceptional soft serve starts with exceptional ingredients. We use local dairy and the same premium Italian flavor concentrates trusted by generations of Italian gelato makers to create a rich, creamy base that feels both nostalgic and refined. From classic cones to seasonal specials, every flavor is crafted with an uncompromising attention to quality.

Signature creations like The Riff, topped with extra virgin olive oil, honey, and Maldon sea salt, have become neighborhood favorites, drawing crowds and turning a simple cone into a New York destination.

SOFTSIDE

SOFTSIDE ✦